1 Pick a topic!
This may seem obvious, but pick a topic that you know a lot about or that you are willing and able to research and support a blog, not just a post or two. This will be the back bone of your blog: the focal point. You will have the ability to waver from this a little and you may gain some unique readers from the single post that differs from the meat of your blog.
Once you have a topic you feel you have enough that can warrant a full blog it’s time to then start thinking about post ideas. You may think this is the next step, and in your thought process I mention it now to start you thinking about it but it is not your next step.
2 Choosing your home on the internet
There’s a lot to consider when picking your blogging platform. Perhaps, I’m a bit biased towards WordPress. After some research, I picked WordPress because I liked the flexibility: professional, clean looking themes. I also like the general ease of use. Other options include:
Simply do a quick search for “free blog” on Google and research the options that best suit your needs.
- And more I am sure Google free blog
3 Who’s your audience?
Don’t say everyone, or if you have to say everyone don’t preface that by saying the public. If there is one thing that I took away from my first year of public relations a few years ago: it was this, there truly is NO SUCH THING AS THE GENERAL PUBLIC! Allow me to clarify this further; as non technically as possible. For sake of example let’s say your blog is about writing. Therefore, I would venture to say you would want other writers reading your blog? Then the correct answer would be: “people with an interest in writing” and not everyone or the general public!
4 Does this clutter make my butt look big?
You may remember the old adage the fore mentioned saying usually refers to organizational clutter of materialistic items. It is my opinion that the same applies to blogs; and more accurately their themes. I tend to stay on blogs that reflect their content with images and pages and frankly that the majority of the blogs content. The most annoying thing I have found whilst exploring other blogs is the cluttered sidebar. I am aware that the side bar of my blog serves as a bulletin board of sorts displaying important links and information. Done wrong it’s overkill! Keep this to a minimum.
5 I can’t see if this clutter makes my butt look big?
Accessibility of your blog is important. Although there isn’t anything as outlined by your blog host (that I’ve found) I did personally take this into account and so can you, the less the clutter the easier it would be for JAWS users. JAWS is a screen reader for visually impaired readers.
Next week I will talk about the real writing of your first post and using keywords to launch your blog onto the internet.
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